The world of web design is one that is ever changing. In order to maintain a strong presence in the industry, it is necessary to master the newest techniques and trends as they become widely used. Approachnet is a Florida web design company that has been providing customers with reliable solutions to their Internet related needs since 1998. During that time, we have had to adapt to the countless changes that have taken place within our industry. In the past year, we have made advances in our techniques for designing web sites. By using Cascading Style Sheets (CSS), we are able to build cleaner HTML pages that rank both better and faster, making it possible for more potential customers to find our clients’ web sites.
28
September
Florida Web Design: The Benefits of CSS
27
September
Say No To Spamming – Guidelines for Appropriate Email Practices
There really is no set number of people that you can email all at once and it be considered “ok.” Some may think, “I only sent that email about that special sale to 100 people; that’s not considered spamming because spammers send out their info to thousands.” The truth is, if you are going to send out an email like that, you only need to send it to people that have asked to receive those kinds of offers and emails from you and your company. You’ve worked hard on your HTML email template. You don’t want to get blacklisted do you? If you send it to a contact list that you have just formed on your own over the years by amassing email addresses for people without asking if they would like to be contacted that way for offers and deals, then you run the risk of having someone flag your message as spam. Make it a policy not to send an email to too many accounts at once. This includes the “CC” and “BCC” fields especially. If you are going to send something to an email list of people who have given their express consent for receiving communications from you, then it is wise to use an email blast program. We offer a HTML email newsletter program and can give you more information if you are interested. Continue reading »
27
September
SEO Link-Building Campaigns: Common Mistakes in Link Request Emails
In any link-building campaign, the link request email is one of the keystones. Without a well-written email , it’ll be difficult to get in the door to form meaningful relationships with website owners and get meaningful links coming to your site.
Although writing a link request email isn’t rocket science, chances are if you’re just starting out on a link-building campaign, you might be making some mistakes that are getting your emails ignored or deleted (along with that forwarded message that contains pictures of puppies). The days of emailing potential sites with “Nice site, can you post a link to my site? Are long gone, but I still get these emails from time to time. Continue reading »
27
September
10 Web Design Features that we’d Love to See Disappear Forever and Why
Over the years numerous web design features have been created and implemented on the web that may have seemed cool at the time. However, today they seem outdated and even annoying to most users of the Internet. What may have seemed trendy and popular then now only displays how old and outdated the web design of your web site is compared to newer, trendier ones. We always tell clients who are happy with their older-looking web sites that, while they may still think it meets their needs, it probably pales in comparison to the more recently updated web sites of other businesses in their industries. More and more people have realized that the site design that they had in 1999 might not be “keeping up with the times,” and have opted to refresh their presence on the Internet. Even still, you will come across these types of trends and features all the time. Many of the folks that create their own sites without the knowledge that comes with years of success in the field go overboard and include a host of features thinking that they are neat, funny, and showcase their talents in web design. In actuality, a web site that meets the needs of the business, is easily navigable, and has the ability to grow is considered an effective web site. Approachnet has over a decade of experience as a web design company and we specialize in not only web site design, but also in SEO – Search engine optimization for relevant keywords and web hosting. We thought it would be interesting to compile a list of all of some common pitfalls and poke a little lighthearted fun at our own industry. Continue reading »
Keep a couple Save the Date Magnets near your workspace to get your projects and campaigns completed in a timely manner.
29
September
Florida Web Design: Top Five Ways to Make Your Site More Popular
Strong Hosting
This first point is probably mostly important for those who don’t have their own website yet, but eagerly want to create one. After you have selected your domain name, the next step is to choose a hosting provider. There are many good, affordable alternatives, but what professionals usually recommend is specialized blog hosting. This form of web design and hosting allows you to set up a professional-looking website with minimal effort. Why is this important to mention when it comes to making your site more popular? Well, without strong web hosting, you won’t be able to handle large traffic if it’s very successful, which means you’ll have no chance at all of becoming well liked.