There really is no set number of people that you can email all at once and it be considered “ok.” Some may think, “I only sent that email about that special sale to 100 people; that’s not considered spamming because spammers send out their info to thousands.” The truth is, if you are going to send out an email like that, you only need to send it to people that have asked to receive those kinds of offers and emails from you and your company. You’ve worked hard on your HTML email template. You don’t want to get blacklisted do you? If you send it to a contact list that you have just formed on your own over the years by amassing email addresses for people without asking if they would like to be contacted that way for offers and deals, then you run the risk of having someone flag your message as spam. Make it a policy not to send an email to too many accounts at once. This includes the “CC” and “BCC” fields especially. If you are going to send something to an email list of people who have given their express consent for receiving communications from you, then it is wise to use an email blast program. We offer a HTML email newsletter program and can give you more information if you are interested.

Also, there are other programs just like this that can be found online by searching for these services. These services also allow people to opt out, which is their right; the ability to opt out should be a part of these kinds of HTML email templates that you might send. When your email does not have this option, you run the risk of getting blacklisted, which can truly affect us all.

The other way in which many accounts get labeled as spam is due to malicious software that may be running on their computers. It is very important that you run up-to-date virus protection and malicious software detection on your computers so that you do not accidentally download something that will literally infect your computer by using your email account to send out millions of spam messages each day. You can get these types of bugs from browsing sites online and by downloading things that people send you. If you have proper protection, you can ensure that this will not be an issue.

We hope that everyone understands these guidelines and will ensure that they are not inadvertently calling attention to their accounts by sending out html emails to too many recipients. If you send an html email template to even one person that does not appreciate receiving it, you can be labeled as spam and cause complications for everyone using our web design and hosting services.

Please feel free to contact us if you have further questions, or if you are interested in designing html email templates for your marketing campaign.