In this blog post I would like to write about the top 4 negative ranking factors as obtained from a poll completed by top SEO agents from around the world. So if your Ecommerce website designer has built you a great site and you’re interested in placing high in Google, you may want to consider the following.
Google’s top 4 negative ranking factors
Cloaking with malicious intent
68% of the poll results showed that this was the biggest negative ranking factor today. It basically means cloaking your website so that the search engine robots see different results depending on different users. This is normally accomplished by hiding text on your webpage so that users do not see it but the search engines do. It can be done by placing keywords around your page and changing the background color of the text to match that of your page body. As far as the webpage is concerned the text exists and the robots will see them. However, a user will be unable to see the text as it has the same color as your background color. Continue reading »