Earlier this month Google released its revamped  indexing system, Google Caffeine, which has been going through rigorous testing within Google and on various datacenters for the past ten months.  It’s been reported that its 50% faster indexing system than on previous versions of Google, as well as even faster search results for users. Only time will tell if this is truly the case.

The largest difference between Google Caffeine and “decaf” versions of Google is that now, web design content is indexed in pieces, whereas before it was indexed in “layers.”  This new system allows company web design pages and new content to be indexed almost immediately, rather than waiting several days, weeks or months as in the past.  In fact, Google reports there will be hundreds of thousands of gigabytes of new data added per day; this new indexing system comes at a time when online media types are changing and content such as images and video are becoming more prevalent.  This update also comes on the heels of Google’s latest “facelift,” where the Google logo was changed, more search options added, and most recently, users are able to change the image on their Google homepage (so it appears much like Bing’s).

For Florida web design and SEO services companies and their clients, this change marks a turning point in the way SEO strategies and web design site updates are facilitated.  SEO services companies who actively feed data to Google will notice their changes will get indexed much faster. SEO services companies who understand these changes can better predict when their work and testing will actually pay off, and they won’t have to wait as long.  On the other hand, those who are not closely monitoring the changes this update brings will probably end up losing some of their hard-earned rankings. It’s important to continually keep up to date on the ever changing search engine optimization world so you’re not left scratching your head wondering where is your web site in Google.

What you might see is

• Web sites will be indexed much faster, with faster-crawling.
•  You won’t have to wait as long to see SERP movement.
• Web sites that incorporate social media and update more frequently may reindex faster than web sites not utilizing social media techniques

How to Leveraging Google Caffeine’s changes

1. Create and publish unique and quality content like blog posts, press releases, discussions, news, articles and announcements on your web site.
2. If you are announcing a product deal or marketing a campaign, you can write a blog post related to it and publish along with the announcement. This will help you to bring in traffic helping your product launch.
3. The regular publishing of fresh content will generate both short term benefits to your seo campaign by using real-time results and long term benefits by improving on Google’s permanent search results.
4. Encourage comments on your blog posts and discussion forums.
5. Use social media and social bookmarking sites to spread the word about your products and services.

Google Caffeine will almost directly affect many company web design firms, SEO service providers and online businesses, simply because most web sites will see a change in rankings. Some better. Some worst. Google caffeine is not an update, but a whole new architecture, which Google has created in order to make search results more relevant and quicker. If you have a small web site which does not have a lot of content, you will lose out big. Caffeine gives extra weight to content on-site and the overall size of your website. But If you have an authoritative web site, you should be happy because you will most likely see an increase in rankings. Good quality inbound links will still be hugely beneficial.

What Google Caffeine does is to make sure that “SEO gurus” looking for a quick fix to get the top rankings fail miserably. For Florida web design companies and SEO specialist, this may mean reevaluating web sites to better perform.